Stop, you're killing me
observed 7 October 2007,
Supervalu carpark, Raheny, Dublin
I have already commented on this type of dishonest advertising.
We are being told here that Coke gets or keeps its great taste without using any sugar. What is wrong with sugar? As far as I can see people are being indoctrinated to avoid it on the basis that it puts on weight and in some general way is bad for you.
So Coke are doing a favour in cutting it out? That's what you might think from reading the poster.
So I asked myself what do they use instead of sugar? And sure enough a quick look at the ingredients on the bottle turned up our old friend aspartame.